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Future Tech 2027
10–11 March 2027 · Jaarbeurs UtrechtCall for papersSpeak

Session

Cloud App & Infra Observability casts silver bullets

Magnus Mårtensson

Edition
2026
Day
Day 1
Time
15:50 · 50 min
Room
Progress

This talk was given at Future Tech 2026.

Application observability in the Azure Cloud has made recent significant advancement with AI and with new core governance capabilities. This session is about the silver bullet mould – a great way toward cloud excellence, and at both regular and enterprise scale. The Cloud promised pay-per-use, global business reach, green applications, and full security – easy, fast, and cheap – right! Right? Application Developers and IT-Engineers are accountable for being in control, steering, and scaling everything just right, preferably with full automation. At the IKEA Cloud Engineering department, I help oversee the corporate cloud platform where we offer guidance on how to live in the cloud and how to live up to the long list of workload owner responsibilities. We assist and guide in modernization, migration, and in optimization of the cloud estate within the enterprise. We know that it starts with an unassuming thing – observability. Developing observable application code, configuring infrastructure resource diagnostics, collecting the right logs and metrics, storing them properly, transforming data into insights, and pinpointing problems. No cloud-rewards may be reaped unless you lay the correct observable-groundwork. Without observing how a workload is doing it is unknown if it is secured, well-performing, or cost optimized. Being a highly specialized skill – observing applications in the cloud – it is evident that the business requires a silver bullet foundry and they will win through investing in training, proper guidance, and learning in this area. It is the path that leads to streamlining operations at scale. Join a Cloud Architect Engineer – on a mission to cloud enable customers since the dawn of the public cloud – and learn about Service Groups, diagnostics best practices, health modelling, and more! While a fleet of cloud applications might be good, this session is about becoming great.

Speaker

Magnus Mårtensson

Magnus Mårtensson

CEO | Azure MVP | Microsoft Regional Director

Magnus Mårtensson is an entrepreneur, a Microsoft Most Valuable Professional (MVP) for Azure since the start of the cloud, and a Microsoft Regional Director (RD). He is a consultant, architect, product development lead, and he runs his own company Loftysoft. As an international speaker Magnus travels the world to teach, network, learn, and experience. His passions include connecting with audiences and organizing conferences such as CloudBurst and GlobalAzure. He is of course also into good food, wine, and great company. Topping it all is mind-sharing, so when you see him at a conference, come over and say hi!

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